In this episode, I interview Yoann Deshaies about mobile monetization. We cover:
- switching from ads to subscriptions
- subscriptions vs in-app purchase
- his advice for implementing subscriptions
- How does being present on multiple markets impact your monetization strategy
- The benefits of family sharing
=============Bio===============
Yoann has unique experience in the dating apps industry. At Happn, he took responsibility for two crucial topics for a successful app: activation and conversion. He faced the challenges of that highly competitive market to bring Happn to the Top 3 french leading apps in terms of revenues. Prior to that, Yoann spent several years as a test engineer and a product owner on the customer portal for major carrier companies in Europe: Bouygues Telecom and Orange. He is now bringing all those Product Management skills and In-App Monetisation expertise to Purchasely building exclusive features and helping premium customers getting the most out of it.
LinkedIn: https://www.linkedin.com/in/yoanndeshaies/
=============Links==============
https://www.purchasely.com
https://www.happn.com/en/